About | Beyond Yolo

About Aashish Rathi

For over 18 years, I’ve dedicated my career to helping students discover their strengths, develop clarity, and build lives they are proud of.
My journey began in the AVGC (Animation, VFX, Gaming & Comics) industry, where I guided thousands of creative students to turn their passion into sustainable professions.

What I do?

As a Sports & Career Integration Mentor, I help students, parents, and institutions design dual pathways where sports and academics coexist — ensuring that passion meets opportunity. My approach combines experience, empathy, and actionable frameworks so that every child can pursue their dreams with clarity and confidence.

Over time, I realised that the same need for clarity, structure, and balance existed in another high-potential space — Sports.
Every day, I met parents and young athletes who struggled with the same questions:
👉 “Should we focus on sports or academics?”
👉 “Is this just a hobby or a real career path?”

That’s when Beyond YOLO was born — a purpose-driven initiative that bridges sports passion and academic successthrough structured mentorship.

The Role of Beyond Yolo

At Beyond YOLO, we believe in designing futures where passion and purpose are perfectly balanced.
Our mentorship process focuses on:

✅ Talent Identification & Assessment
Helping students discover whether sports is a hobby, passion, or career path through structured evaluation and discussion.

✅ Career GamePlan Design
Creating personalised roadmaps that integrate sports training with academics and long-term goals.

✅ Parent Mentorship
Empowering parents with the right knowledge, confidence, and awareness of alternate career opportunities in sports - from management and analytics to nutrition, media, and physiotherapy.

✅ Workshops & Institutional Programs
Partnering with schools, colleges, and academies to conduct interactive sessions on balancing studies, training, and mental well-being.

✅ Life Skill Mentoring
Training students in Emotional Intelligence, Habit Building, and Networking to cultivate focus, resilience, and leadership both on and off the field.

My Mission

To help the next generation of students and parents discover that success is not a choice between sports or studies — it’s about creating the right GamePlan where both can thrive.
Because life isn’t about living once; it’s about living Beyond YOLO — with purpose, clarity, and impact.

Why I Started Beyond YOLO?

For over two decades, I’ve worked closely with students, professionals, and educators across industries.
Again and again, I saw the same patterns — brilliant minds trapped in confusion, potential lost in poor habits, and relationships strained by communication gaps.

The world was shouting, “You Only Live Once.”
But I asked — “Then why are we living without clarity, connection, or purpose?”

That’s when Beyond YOLO became more than just a name — it became a movement. A platform to help individuals live better, not just faster. To provide the tools schools never teach — clarity in career, emotional intelligence in communication, and habits that create a meaningful life.

Sports teach discipline, resilience, and leadership. With the right roadmap, these qualities can fuel both sporting excellence and career success.

Ready to design your child’s GamePlan?

Let’s connect and explore how sports and academics can work together to build a future full of opportunities.

Get Started